BlackBerry announced its “most advanced and secure embedded software platform for autonomous drive and connected cars.” Basically, it wants to provide the computer code for everything from cars driving themselves, to the way that your smartphone hooks up to the touchscreen in the dash.
They are getting into the nitty-gritty of what a driver would want in their latest and greatest car – the one in the video is a Jaguar! So if you are quite happy with your manual window, 4-on-the-floor, and the old cassette player you may be falling a bit behind “very soon” as the rep from Blackberry says in the video.
What do you think? Is it technology at your fingertips enabling you to drive safe and informed or is it Mayhem from Allstate just sitting, waiting for you to take your eyes off the road to touch that cool flatscreen to look at a city grid while you drive?
Headed out on the town in Pittsburg today? Well, take your gamble and request a ride thru the UberX app – you might just get a free ride! Oh, yeah, one little thing – you’ll be riding with a partially self-driving Ford Fusion. How about that?
You might ask “how is it PARTIALLY self- driving?”. You’ll have a person behind the wheel but the driver is a complex mix of radar, sensors and other gadgets. That person behind the wheel is really there in case it all goes wrong.
So, how does this all fit in with the self-driving market? In this USA Today article self driving cars I like how it describes the market “In the recent weeks, the road to self-driving cars has developed some potholes.” Google, Apple and Tesla are some of the key players in this endeavor – and it is a mighty big one, in my opinion.
My comfort level with a self-driving car is pretty low right now – of course I won’t be buying a Tesla anytime soon or probably not in my lifetime. I can’t even see me riding in a self-driving car of any brand, actually. My GPS isn’t even up to date all the time with continuing construction and those backroads that only the locals know about. So if I’m on a stretch of toll-road 130 headed to San Antonio from Austin and there is that spot where the GPS thinks I’m backroading it and it’s an elevated road then imagine how my self-driving car would do…dive off the toll road without the parachute.
The optimistic and intrigued side of me says that I can’t wait to try it out. Put me in that Ford and let’s see how it does in Pittsburg. If I’m in the city what’s the worst that could happen – run into a building or over a few pedestrians?
Would you ride in a self-driving car?
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